Mack’s newest highway truck will debut Sept. 13 and feature a “distinctive” yet “recognizable” design, the company said in an online promotional video.

Mack said the truck would be on display at the North American Commercial Vehicle Show in Atlanta during Sept. 25-28.

Also, it has put “handcrafted items back into the process,” the video explained.

“I think the design team nailed it,” in terms of expressing honesty, strength and authenticity, John Walsh, Mack Trucks vice president of global marketing and brand management, said in the video.

The Greensboro, N.C.-based truck maker, a unit of Volvo Group, said more videos will be coming soon at http://social.macktrucks.com/rq42.

Also, the truck can be followed on social media via hashtag #NEWMACK.