Is he happy? Or is he just getting bleisured?
CREDIT: Getty Images
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
It’s possible to escape certain words.
Not because you know they exist and quickly close your eyes when you see them, but because you’ve somehow managed to avoid them since their inception.
I was once like with many of the most basic English words. We spoke Polish at home. I must have been at least 16 before I knew what a mantelpiece was.
Now, however, I’ve been confronted with another word that I’ve somehow missed. And it’s a word that represents a brand new lifestyle trend.
That word is bleisure.
I am reliably informed that this is the unification of a business trip with a leisure trip.
I would like to reliably inform the person who invented it that this word defines precisely what is wrong with modern culture.
We can’t, won’t, don’t switch off.
So we either extend a business trip in order to actually see some of the country we’re visiting or we tell ourselves we’ve on vacation, yet still organize one or two business meetings to make ourselves feel valuable.
Or, perhaps, to ease our perpetual paranoia.
Before this was blessed with the bleisure word, it seemed like sad, but understandable behavior.
Now, however, there’s a whole bleisure industry.
Here’s a glorious headline from Skift.com: “Time-Starved Business Travelers Are Missing the Bleisure Trend.”
Then there’s this from Forbes: “Bleisure: Good For You, Good For Your Career.”
Bleisure brings with it painful onomatopoeia.
It sounds like someone vomiting. It begins like blech.
If you’re going to invent a new word, make it sound like something enjoyable, rather than something related to illness or disgust.
Emoji, for example, brings with it a cuddly flavor. It reflects exactly what the thing itself is trying to be.
Outsourcing makes the process of firing a lot of your employees almost like a spiritual experience.
I can only imagine the bleisure accessories that are already being created. You’ll have to buy bleisure shoes and bleisure shorts. There’s bound to be bleisure technology, too.
Hotels will soon designate specific bleisure beaches. Yes, safe spaces where you can take business calls without actual vacationers staring at you with pity.
Restaurants will soon have bleisure sections, where the tables are bigger, so that vacationing couples can each sit with their laptops and sip their daiquiris.
Bleisure is a word that actually manages to bring the worst of two elements together into eight letters that make the bile tickle the nostrils.
Dear inventor of this word, please just go bleisure yourself.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.